That's right- I said it. Twitter is Media. Lot's of social networks are, but Twitter is farther ahead than others. Why? Well because it is a whole new distribution channel. Media has been spending too much time figuring out how they can talk AT more people. Twitter builds in relevance and recency. So what is the "reach" of Twitter? It's as much reach as is relevant to the audiences that are interested in the content produced by the Genre of You. That's both terrifying and really freakin' cool.
If you remain relevant, and you've found content you are interested in, you are consuming media. If twitter is smart, they won't make a terrible mistake in trying to:
1. Meter the flow of information (like Internet providers tried to do)
2. Spam more irrelevant ads at users (like all other media before them)
3. try to keep a piece of the action (like Google is doing)
Instead, they have the opportunity to make money in a whole new way. I have ideas on what that is, but I happen to know that twitter still hasn't figured that out yet, so I'm shooting for a royalty. Who knows- perhaps someone at Twitter will ask me for real some day soon. In the meantime, perhaps the Twitterverse will be able to design the model for them? How cool whould that be? I just started a Twitter group @#twitterbiz perhaps it will catch on...
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