I pulled out my flip video during a short breakout session at eMetrics and want to share a fun and informative presentation by Phil Mui and Avinash Kaushik from Google Analytics. For the past few years, Google Analytics has steading added a surprisingly nice set of additonal features. I'm proud to say that I recognize many of these features from the "good ol days" at ClickTracks. Avinash was the lead analyst at Intuit at the time and I still remember when the announcement came that he would become the Web Analytics evangelist at Google Analytics. With the latest features, Google Analytics is better than most other commercially available products. It's gone from "great for the price" (free) to worth more than free. I think they will continue to damage uptake of commercially available and often very expensive solutions that are left with fewer differentiators.
Take a look:
Part 2:
Part 3:
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ReplyDeleteThis is great! Thanks for doing this. Btw, his name is Phil Mui, not Phil Yu.
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