Have You Tried the "Wonder Wheel"?

Of all the cool features Google offers, the Wonder Wheel is one of the nicest hidden gems. Especially for those who are interested in keyword research. It runs as a flash object inside the Google Results. To find it, click the +show options link on the top left side of the search result page. The "tool belt" (Matt Cutt's term) will show on the left hand side and click on Wonder Wheel. Here are sample results. Notice that you can select any related term and click on it to see the related wheel. This is a great keyword research tool. I still haven't figured out a way to export this info, so you may need to open an excel spreadsheet or bust out a pencil.

While you're exploring, check out other tool belt features. For instance, notice that you can search by time frame. this is great for repuation management. You can search for what's been said about you or your company within the past week or even the past 24 hours.

You can also see search results limited to blog posts only etc.

As always, Google is inventing new ways for users to find good information and along the way, there are beneifts to professional search marketers as well.