I'm not sure why I'm SO surprised that it has been a while since I've received such a blatant and poorly executed attempt to exchange links. Perhaps I thought that most people were wiser by now. For those who still haven't heard, this is NOT how you exchange links:
Dear Sir or Madam
We would sincerely like to exchange links with your website.
Exchanging links will increase search engine rankings and website popularity, therefore, we will both benefit from exchanging links.
If you are interested, please add our link on your site and let me know.
Our linking details are as follows:
Title: Stourbridge Motor Company
URL: http://www.stourbridgemotorcompany.co.uk
Description: Stourbridge Motor Company deliver quality used cars, vans and mpv’s at realistic prices in West Midlands, Birmingham, Stourbridge, Redditch, Halesowen, Dudley and surrounds.
Please let me know as soon as you have posted our site details onto a link page that is cached by Google.
In exchange, please send your link information to me, which we will upload within 24 hours of receipt, and we will also notify you as soon as the link is posted.
We sincerely forward to your positive response.
Kind regards
[from someone I've never heard of]
Three reasons why this is wrong:
1. My site has nothing to do with their site: They're even on a different continent!
2. Trading links for pure SEO value is a huge NO NO. Even if that's what you're really doing, that's not why you should be doing it. You should exchange links because your site and the site you're exchanging a link with are in the same "Cyber neighborhood." Otherwise, Google won't understand the connection and it does neither of you any good.
3. Unsolicited link exchange requests are still SPAM.
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